Views:2 Author:Site Editor Publish Time: 2016-03-08 Origin:Site
First, choose your market segmentation product structure. For example, we now have a product mix journal printing, publications printing, paper printing, card printing, and so on, we are now a lot more chaotic corporate structure, we do not know how to position companies can develop, do not know what the structure of the product, how to select.
The second division of the market, according to the product structure, choose your hardware, is your device. Not to say I do print, first bought a printer I go to select market, it should first get to know the market and then select the device, then spotted the market, find out what you want to undertake structural level products in the market, know what to do, then select hardware devices. With the equipment, the market also seized, to determine their own to do, dry books printed books and printing equipment selection, selection of journals periodicals dry printing equipment, dry color choice multicolor machines.
A third aspect of market segmentation is to choose a good business outstanding management personnel and technical personnel. Outstanding people in order to promote a rapid development of enterprises to participate in the fierce competition in the market. You engage in book printing, on the choice of excellent management and technical personnel in accordance with a set of books and printing mode; you do other printed, it is printed according to other criteria to select. In short, you must choose the person targeted and according to job responsibilities according to press professional requirements.
Market segmentation fourth point is to have the appropriate management methods. What approach to management, which is a printing company must think must be done. Each business has its own printing characteristics and the actual situation, not to say that the world's best print management methods can be used. Excellent management personnel are faced with their own practical and market conditions, to develop a complete set of scientific management methods. We are now some printing companies in the choice of management method consistent obedience to see other companies do a good job management, advanced management methods, blindly follow the science, according to someone else's idea of running, from the actual situation of their own, out of the market itself faced It needs more study, the results of management effectiveness worse. why? Your business with others enterprises actual situation is not the same market segment your product structure is not the same level, which means that your demand is not the same with others. It goes without saying, you blindly to learn from others, others completely copy the successful management method certainly does not work.
Printing companies, printing products caught consistency is also very important. If a business equipment and technology subject to restrictions, market segmentation can only be done in low-end products, we can not afford high-end products, otherwise it is difficult to ensure product quality. Printing products in bulk, rather than leaflets. For example, one kind of book to be published ten thousand, then from the printing quality will be divided according to the market from the high, medium and low grades three to ten thousand books to ensure that this is tantamount to the same, which is consistency. Ten thousand books appeared not the same situation paper, ink, etc., it shows print quality problem.
Printing companies through the effective integration of products and channels on the policy, from the promotion of ideas from a single Mass out, the attention on their own products to undertake the structural level were clear market segmentation, a product-oriented structure in line with their competitive advantage in order to tap more business opportunities, more effective to improve the probability of success. The points are worth Indian enterprises individually controlled reference.
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